Marketing Area Courses

The following lists all marketing courses and terms offered.

1. ADMS 2200 Introductory Marketing ** (Summer/Fall/Winter)
2. ADMS 3120 Gender Issues in Management (Fall/Winter)
3. ADMS 3210 (before Fall 2012: ADMS 4220) Consumer Behavior ** (Summer/Fall/Winter)
4. ADMS 3220 Applied Marketing Management ** (Summer/Fall/Winter)
5. ADMS 4210 International Marketing (Summer/Fall/Winter)
6. ADMS 4215 B2B Marketing (Fall/Winter)
7. ADMS 4225 Retailing Management Fall/Winter)
8. ADMS 4235 Product Management (Fall/Winter)
9. ADMS 4230 Marketing Channels (Fall)
10. ADMS 4240 Advertising & Communications (Fall/Winter)
11. ADMS 4245 E-Marketing (Fall/Winter)
12. ADMS 4250 Marketing Strategy ** (Summer/Fall/Winter)
13. ADMS 4255 Customer Relationship Management (Fall/Winter)
14. ADMS 4260 Marketing Research I ** (Summer/Fall/Winter)
15. ADMS 4265 Marketing Research II (Winter)
16. ADMS 4275 Services Marketing (Summer/Fall/Winter)
17. ADMS 4280 Social Marketing (Fall/Winter)
18. ADMS 4285 Brand Management 1 (Summer/Winter)
19. ADMS 4286 Brand Management 2 (Winter)
20. ADMS 4290 Marketing for Competitive Advantage (Fall)

** Mandatory Courses for Marketing Majors

Courses by Career Path

Important Changes in the BAS Hons. Marketing Stream and the Marketing Certificate
Starting from the fall 2012/13, ADMS 4220 (Consumer Behaviour) will receive a new course number: ADMS 3210. For all degree requirements, ADMS 4220 (before fall 2012) and ADMS 3210 (from the fall 2012 on) will be treated as equivalent. This means that to graduate with from the BAS Spec. Hons. Administrative Studies (Marketing) and the Marketing Certificate, you will have to have completed ADMS 4220 OR ADMS 3210. Please also note that, starting from the fall 2013/14, ADMS 4220 OR ADMS 3210 will be a prerequisite for ADMS 4250 Marketing Strategy, in addition to ADMS 2200 (Introductory Marketing).

Suggested sets of course choices for students who want to pursue any of the following career paths:

General
Marketing
Brand
Management
Retailing &
Channel
Mangmt
Marketing
Research
ADMS 2200 Intro Marketing X X X X
ADMS 3210 Consumer Behaviour X X X X
ADMS 3220 Applied Mkt Mangmt X X X X
ADMS 4260 Mkt Research I X X X X
ADMS 4275 Service Mkt X X X X
ADMS 4210 International Mkt X X X X
ADMS 4255 CRM X X X X
ADMS 4250 Mkt Strategy X X X X
ADMS 4235 Product Mangmt X
ADMS 4240 Advertising & Comm. X
ADMS 4230 Marketing Channels   X
ADMS 4215 B2B Marketing X X
ADMS 4245 E-marketing X
ADMS 4225 Retailing Mangmt. X
ADMS 4290 Mkt for Competitive Adv. X X
ADMS 4265 Marketing Research II X   X
ADMS 4285 Brand Mangmt I X  
ADMS 4286 Brand Mangmt II X